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Focus interview with Falko Bozicevic, editor in chief at GoingPublic Magazin

Falko Bozicevic
Falko Bozicevic
FeaturesExec has asked Falko Bozicevic to tell us more about the GoingPublic Magazin and himself.


GoingPublic Magazin – a Capital market magazine.

What makes GoingPublic Magazin different from other publications in this sector?

The courage to be in a consistent niche. We examine all companies going public in Germany, as the magazine title suggests. Furthermore, the focus on IR, law and being public issues. This settles us between scientific publications on the one hand and popular magazines on the other.
In this market niche one can live relatively well as the GoingPublic magazine was published in 1997 for the first time. The conversion into a modern capital markets publication took place during the severe crisis in 2002/03. Since then, our audience also has clearly targeted to professionals in the financial community - and excuse the Anglicisms.

What’s the greatest moment in the history of GoingPublic Magazin so far?

It entirely depends on the perspective.
We certainly had one or the other eye-catching cover story, however the investigative stories do not have our very great attention. This is not the claim, we are no daily newspaper.

From the perspective of the company a highlight certainly was the going public in 2006; I’d rather see it as a highlight that the GoingPublic magazine still exists as the crisis from 2001 to 2003 was considerably heavy and has swept some competitors off the market. In 2003, there was not a single going public in Germany – and considering the magazine title… The re-invention in this difficult time, however, was due not to me but the former editors in chiefs of the magazine. By that time,I was still an online editor.

Do you produce a features list? If not, why not?

Yes, we do; for each of the six magazines of our publishing house.
The media data is available as downloads on the internet and of course, there is also a hard copy. Generally, the issues for the following year are compiled in the autumn. However, there is always some space for spontaneous things: The preview only shows the base, but not every detail. Flexibility must remain.


Do you work closely with PRs or do you keep them at arm's length?

That is differing. One should always be grateful for some input. Later, you can still decide whether or not to take the input into account and how to evaluate it. One cannot let himself chew one’s ear off. Of course there are big differences in the quality of the agencies, this is a tough business. Even with the IR-charge of the company, you may notice large differences, such as when we ask for a conversation with the Board. Some are very professional, others are out of place.

Do you have any advice for PRs?

Two things are not acceptable at all. The first one is someone calling me and making some suggestion and I later have to notice that the person doesn’t even know our publication. This is pure time theft. The second is – and that is quite similar to the first one – someone calling us to suggest a topic X of customer Y etc. Do I have to take notes about all this? For cases like this there is email traffic for over ten years already. I for myself never call anyone with a urgent inquiry on the phone. This is all a matter of respect.

What information from PRs do you find useful?

This cannot be answered generally. The people on the other side - hopefully as I said not at the other end of the handset - should try to understand the position I am in as I do vice versa. Preferably, the PR person has had a journalist profession in the past. Then he or she knows best how it goes.


What does your job involve?

I organize the magazine issues and the composition, including special editions and supplements. Logistics, processing and writing are done by the entire editorial staff of the magazine in Munich, our headquarters, as well as in Frankfurt. Some of it is completely delegated to my colleagues, including specials and special supplements. Comments on current IPOs on TV are one of my tasks. And many, many other things from our day-to-day business.

What do you love about your job?

The diversity, especially since I work from Frankfurt (early 2010). It's never an assembly line work. Indoor and field work (travel, events, meetings) can be well mixed. This requires a high degree of personal responsibility.

What lead you to become editor in chief for GoingPublic Magazin?

I was at the right time at the right place. My predecessor and colleague left the company after many years on his own request (Fall 2006). I wanted to do something new at this time anyway. So I changed on the spot from Smart Investor Magazin to the GoingPublic Magazin just next door. But it was a huge change.

What was your first job?

Rather recently I worked for the online team. This way I ended up at our spin-off launched in 2003, the private investors Smart Investor Magazin. Then continue as in the previous answer.

Which person would you like to meet?

There I'm pretty indifferent. So-called celebrities, superstars or Next supermodels are usually nobodies. In the business world the rather quite ones tend to be the mover and shaker not the loud ones.

If you could choose to be someone else for one day – who would that be?

To be honest, I would prefer a time warp. Out of curiosity, of course. Maybe half a century. However, with the possibility of return - you never know.