FeaturesExec has asked Stefan Böck to tell us more about Die Wirtschaft and himself.
ABOUT THE PUBLICATION:
What makes Die Wirtschaft different from other outlets in this sector?
We stand for independent, quality journalism. In this age of media trash culture we provide reading material. Our service part creates benefits for the reader audience of entrepreneurs.
What’s the greatest moment in the history of Die Wirtschaft so far?
Die Wirtschaft exists for 65 years now. The foundation immediately after World War II was a strong signal of optimism and faith in democracy and freedom as the basis for economic development and prosperity. There were many highlights! We will thus fill a whole year anniversary edition this year.
Do you produce a features list? If not, why not?
Yes we do, even in great detail and in the form of a newsletter. Advertisers don’t buy a pig in a poke from us, but also learn something about the editorial environment.
Do you work closely with PRs or do you keep them at arm's length?
A polite distance is not bad.
Do you have any advice for PRs?
Working with PR people is particularly useful if they seriously deal with our concept and the needs of our target readers. Them chasing us on the phone for releases and invitations is annoying though.
What information from PRs do you find useful?
When I notice that there are specific, high-quality information and not PR working with the principle of indiscriminate all-round distribution.
What does your job involve?
Everything from journalism to media and publishing management to leadership.
What do you love about your job?
To develop ideas into projects and projects into products with creative people. And of course the classic journalism: design reviews, research and write, that's the icing on the cake.
What lead you to become editor in chief for Contact Management Magazine?
I already was chief editor of another published journal when Die Wirtschaft asked me to work for them.
What was your first job?
My very first job was to help the family business followed by various jobs during my school and college days. My first real full-time job was as a sound engineer in a radio studio.
Which person would you like to meet?
If you could choose to be someone else for one day – who would that be?
My seven-year old son.