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Media interview with Stefanie Burgmeier, editor in chief at Börse Online

Stefanie Burgmeier
Stefanie Burgmeier

ABOUT THE PUBLICATION:



What makes Börse Online different from other publications in this sector?

For more than 20 years Börse Online has helped individuals with their investments. We are one of the oldest investment magazines in Germany and stand for reliability and credibility.

What’s the greatest moment in the history of Börse Online so far?

The highlight was certainly the period after the IPO of Deutsche Telecom joined the stock market as with this, stock investments became relevant for many Germans. Unfortunately, the Dot-com and the financial crisis reduced all this enthusiasm.


Do you produce a features list? If not, why not?

We provide a preview of long-term special topics. The other issues, we determine in the week of production, which is dictated by up-to-dateness.

ABOUT PRs:



Do you work closely with PRs or do you keep them at arm's length?

I appreciate the exchange with PR people.

Do you have any advice for PRs?

To look at the media of the individual journalists closely. This makes work easier on both sides and avoids misunderstandings.

What information from PRs do you find useful?

Press releases help us to keep an eye on developments, support exchange and to classify it.

ABOUT YOU:



What does your job involve?

Conceptualize, plan, organize, edit and write.

What do you love about your job?

The variety.


What lead you to become editor in chief for Börse Online Magazine?

I was asked to do it.

What was your first job?

Bank clerk.

Which person would you like to meet?

Hank Paulson

If you could choose to be someone else for one day – who would that be?

Leonard Bernstein.