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Focus interview with Peter Welchering, editor in chief at Digital - Die Zeitschrift für die Informationsgesellschaft

Peter Welchering
Digital - journal for the information society, in cooperation with Gesellschaft für Informatik (Society for computer science), is an industry magazine that shows the relevant trends in the IT industry and examines them critically.
The printed magazine is supplemented by with the latest news, podcasts, and web reports.

FeaturesExec has asked Peter Welchering to tell us more about Digital - Die Zeitschrift für die Informationsgesellschaft and himself.


What makes Digital - Die Zeitschrift für die Informationsgesellschaft different from other publications in this sector?

IT issues are mostly written in a very technical-oriented manner. These publications are either usually not understandable for common people and users, or so shallow that an article is often full of mistakes.

Digital aims to be understandable to the general public and also so knowledgeable that our readers and users of the portal can form a balanced opinion about the covered topic.

We want to provide people with the necessary background knowledge about topics in IT, which shape our society, our economy and our life as well as entertaining to read, so you can learn about it in a fun way.
Therefore we appreciate good readers stories, exciting and dramatic videos and clever audio reports.

What’s the greatest moment in the history of Digital - Die Zeitschrift für die Informationsgesellschaft so far?

The incredibly good feedback after the first issue. Now, the second issue is on the market, and we are working on the third issue. Also the feedback on the daily Digitalks shows us that people want to discuss IT and they want to discuss it profound and reputable.

Do you produce a features list? If not, why not?

We provide a features list for the topics that can be planned, because our partners want to know the topics on which we work. For investigative stories we first want to publish the whole story and don’t want to reveal what we are working on until it is finished.


Do you work closely with PRs or do you keep them at arm's length?

If they comply with the standards of journalism and do not bother us too much, I like to work with PRs.

Do you have any advice for PRs?

How about an internship in an editorial office which is really working according to journalistic procedures?

What information from PRs do you find useful?

Information with a high newsworthiness is always interesting for us.


What does your job involve?

My job involves everything which has to be done to publish a good journalistic product.

What do you love about your job?

To be able to clear things up, so to do what journalists ought to do and the specialised press mainly do not provide.

What was your first job?

Originally, I wrote different sorts of texts, namely articles for the historical dictionary of philosophy. But with these skills you can also make quite good journalism.