We asked editor in chief Dirk Waasen to tell us more about the title and its readers in this FeaturesExec Focus.
About the publication:
What makes connect different from other publications in this sector?
- The possibility of in-depth analysis in the publisher's (ISO accredited) test laboratory
- Many years editorial experience
- The topical mixture
- The quality of the magazine
- The reputation of the readers, the respect of the industry, the number of circulation
What’s was the greatest moment in the history of Connect so far?
There have been many moments: passing the 100,000 circulation mark or the relevance in market analysis. But as well the joy of being permanently able to compete in a highly competitive market with a good team and a really good magazine.
Do you produce a features list?
We have a half-yearly and a monthly features list which are only for internal use.
Do you work closely with PRs or do you keep them at arm’s length?
It is an essential part of our work to keep in close contact with the relevant press departments, because we are working product orientated.
Do you have any advice for PRs?
To know the product of the counterpart. To separate the wheat from the chaff in advance, which is possible if you take number 1 to heart.
What does your job involve?
Mainly editorial and cost management including all the related tasks.
What do you love about your job?
The dynamic, the new tasks and challenges.
What lead you to become editor in chief for Connect?
Because I was asked if I could imagine working for connect.
What was your first job?
Messenger (at 15).
Who would you love to meet?
If you could choose to be someone else for one day – who would that be?
My youngest daughter.