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Focus on Versicherungsmagazin with editor in chief Bernhard Rudolf

Bernhard Rudolf
Bernhard Rudolf
Versicherungsmagazin is a German insurance title for management in insurance companies and performance-orientated insurance specialists in companies and in the field. The magazine provides information from all areas of insurances. It is published on a monthly basis by Gabler Verlag/GWV Fachverlage. FeaturesExec has asked Bernhard Rudolf to tell us more about Versicherungsmagazin and himself.


ABOUT THE PUBLICATION:


What makes Versicherungsmagazin different from other publications in this sector?
Versicherungsmagazin has more subscribers than any other insurance publication in Germany and it focuses on insurance agents, the field staff of insurance. That is what is different to most other publications. The magazine also covers insurance sales topics close to practise with the aim to provide a direct benefit to its readership.

What has been the greatest moment in the history of Versicherungsmagazin?
The 50th anniversary of Versicherungsmagazin in 2004. The foundation for the success story of Versicherungsmagazin has been laid already in 2000 with a change of name and a reorganisation of the magazine.

Do you produce a features list?
Yes, of course. Features and the media kit can be found at www.gwv-media.de.


ABOUT PRs:


Do you work closely with PRs or do you keep them at arm’s length?
This is a difficult question. Clear answer: It depends. Our aim is to offer our readers the best possible quality. Therefore PR coloured articles do not stand a chance to be published. Good PRs know that and only provide us exclusive contribution which has been well researched and suits the readership. We enjoy working with these kind of PRs.

Do you have any advice for PRs?
Yes. It is very annoying when PRs follow up press releases after they have been sent out. We send out voucher copy automatically, if we have used contributions in the magazine or online.

Which information from PRs do you find useful?
Basically the information we can use for our targeted audience.


ABOUT YOU:


What does your job involve?
I am in charge of the economy of all financial titles at the publisher Gabler. I am also editor in chief of the magazines Versicherungsmagazin and FINANZ BUSINESS.

What do you love about your job?
I am having my dream job. I like to be a journalist and meet new people.

What lead you to become editor in chief for Versicherungsmagazin?
I have been offered the job after many years working as freelance journalist at the publisher Gabler in different fields.

What was your first job?
My first job was as editorial trainee at the publication „AOK MANAGEMENT“ at the WDV Wirtschaftsdienst in Frankfurt/Main.

If you could choose to be someone else for one day – who would that be?
I would like to be a centre forward player, who scores a goal for its team just before the end of the match.