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Focus Interview with Stefanie Burgmaier, Editor in Chief at Börse Online

Stefanie Burgmaier
Stefanie Burgmaier
Börse Online is the weekly investment magazine of the German publisher Gruner + Jahr. The title reports on German and international shares and investments on the stock market such as funds, options and loans, but also other forms of investment such as real estate or life insurances.

FeaturesExec has asked editor in chief Stefanie Burgmaier to tell us more about Börse Online and herself.

About the publication:

What makes Börse Online different from other publications in this sector?
Börse Online is the oldest weekly investment magazine in Germany. The title celebrated its 20th anniversary in November last year.

What has been the greatest moment in the history of Börse Online?
Börse Online has sold almost 400,000 issues at T-Online listing on the stock exchange in 2000.

Do you produce a detailed features list?
No, because the development on the financial markets cannot be planned.

About PRs:

Do you work closely with PRs or do you keep them at arm's length?
That depends on the PRs.

Do you have any advice for PRs?
To have a look at the title and to consider, whether the service and the contribution fits the content of publication.

Which information from PRs do you find useful?
Some PRs have a very different view on events, which helps to check my own views and to see things from a different angle.

About you:

What does your job involve?
To encourage topics, to organise their realisation, to plan and arrange the issue, to develop and advance new ideas.

What do you like most about your job?
To create and advance.

What lead you to become editor in chief for Börse Online?
I had been asked.

What was your first job?
Bank clerk.

If you could choose to be someone else for one day – who would that be?
Ben Bernanke, to see what holds the American central bank internally together.