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Focus on eWeek Europe UK with editor Peter Judge

Peter Judge
Peter Judge
eWeek launched in the UK on 6th March so FeaturesExec caught up with editor Peter Judge to find out more.

About eWeek Europe UK:

Who makes up the editorial team?
Myself, and the cream of the UK’s esteemed tech freelances. Andrew Donoghue, formerly Enterprise editor and Green correspondent on ZDNet UK is operating as news editor.

Who is eWeek UK aimed at?
IT professionals and decision makers, from the CIO downwards. Those nebulous people who wear suits one day, and anoraks the next.

What subjects do you cover?
The broad spectrum of IT issues, from the UK point of view, with a focus on sustainable IT, or IT for survival.

Tell us more about the content?
I’m glad you asked. We launched in this recession, so that’s fundamental to our existence. We think the recession – and the realisation of the environmental crisis – will make viewpoints change.

About PRs:

Do you work closely with PRs (e.g. for supplements, round tables, events) or do you keep them at arm’s length?
I’m still figuring this out. I’ve had a sudden flood of attention and flattery as a new editor. That was fun, but now I’m starting to get a bit sick of it. Will I work closely with PRs? Depends if they’re doing something that helps.

What are you looking for from PRs and what information is most useful to you?
I want information for my readers, not exposure opportunities for your clients. Tell me what is happening, and when. Make sure there is some news point, not β€œrelationship building” or background. I had a sudden realisation today that I’ve been pitching my site to the PRs as much as they’ve been pitching to me. That stops now. Only the good stuff is going to get through.

What's the best starting point for a PR who wants to tell you about their client?
Send an email. When you call I can find it, or remember it.

When is the best time for PRs to contact you & what is your deadline for contributions?
Don’t phone in the morning. I have news to do then, and a newsletter to send out.

Do you have any advice for PRs?
Don’t ring me up asking whether to send an email.

About you:

What led to you becoming editor for eWeek Europe UK?
It genuinely seemed to make a lot of sense coming at the point I’d got to. And it’s really no fun being a freelance at the moment!

What was your first job?
I worked in a paint factory for a while.

I’d like to have a go at…

If you were stranded on a desert island, what one thing would you hope to have with you?