Interdirect has run an interactive Easter egg competition as part of a social media campaign.
In the days running up to Easter, the agency has encouraged smartphone users to scan the codes on the pictures of Easter egg bunnies. The codes unlocked clues on the website that allowed them to find the hidden eggs and complete the story of Interdirect.
Interdirect’s competition saw more than 1,000 people enter from across the UK and resulted in a 1,381% increase in interaction on the agency’s Facebook page, with fan numbers rising by 83.73% during the hunt. The Interdirect website also received a 720% increase in visits and an additional 3,434 page views in one week.
Founder and managing director of Interdirect, Nicholas Mann, said: “The concept was simple, but very effective, and with such fantastic results our team of online marketing and PR experts are already hatching a plan for the next social media campaign."