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PR for small businesses whitepaper (25/02/2010 15:50)
Our latest whitepaper is for smaller businesses who want to do their own public relations.
Evidence shows many SMEs are looking to exploit PR but have limited budgets. Our recent survey found that 55 per cent of small businesses spend less than £10,000 a year on marketing, yet 42 per cent use press release distribution services.
The nine-page document entitled 'PR for Small Businesses' gives an introduction into the techniques to successfully gain media coverage and provides advice on using social media to connect with customers.
The whitepaper, authored by independent PR consultant, Jane Lee, is available free of charge from the DWPub website, where you can also find a whitepaper on writing press releases and information on our online tools smaller businesses can use to gain media coverage.
Download from: www.dwpub.com/whitepapers
